Use these simple marketing tricks to boost brand awareness, gain credibility and find more potential customers!
Most people are more than happy to subscribe to a newsletter in exchange for highly valuable content. Just make sure that whatever you send them is relevant, informative and entertaining, including what you follow up with!
Collaboration is key to any business’ success. Leverage your existing relationships and create new ones by reaching out to other brands that complement yours, and spread the word about each other! Also consider working with influencers in your field, but choose wisely.
Inject your own personality into your brand – people like to do business with real people. Studies have shown that evoking positive emotions makes content go viral, but don’t be too sensationalist or algorithms will demote your posts.
The key to building any relationship is to remember that it’s a two-way street! Don’t forget about your audience and only focus on posting great content, or you will be shouting into an empty abyss – make the time to create genuine connections with your followers, check out what they post, have direct conversations (slide into those DMs) and encourage engagement. The pay-off is worth the effort.
Writing a magnetic headline is closer to a science than an art, and with enough practice almost anyone can write compelling copy. Know your why, offer your audience an irresistible promise, and follow through with what you say you will deliver.
“Greatness isn’t born. It’s grown.” – Daniel Coyle.
Unfortunately, there are no real shortcuts to becoming an expert. By making a long-commitment to developing your skills in your chosen field, continually upskilling and attending professional development events to stay on top of your game, you will naturally develop the knowledge and skills to share with others, benefiting them and raising your own profile.
Have a voice in your chosen field! Start a podcast and spark conversations with people in your industry, sharing stories and tips to inspire and inform others. Podcasts are a great way to get recognised globally, and you never know what opportunities might arise!
Don’t forget to always have a clear call to action, when the time comes to ask for something from your audience. Be direct, upfront with expectations, and ensure you follow up!
We hope these tips help you increase your brand’s awareness and credibility. Need a hand with marketing? Get in touch with our friendly team today for an obligation-free chat.