Case Study: Elevating a network for educational leaders

DOT DASH EVENTS has been working with the Professional Development Network (PDN) on their annual conference since 2018. Founded in 1994 and operating as a not-for-profit organisation dedicated to providing professional development and networking opportunities for emerging and established school leaders, the PDN’s calendar of events includes monthly breakfasts and workshops, as well as the flagship conference.  

Held on the Gold Coast each year, the conference is overseen by a committee of school leaders. When the PDN engaged the professional planning services of Dot Dash Events, they quickly realised the value in leveraging the efficiency and expertise of conference organisers to take their event to the next level. 

Developing new marketing strategies for long-term growth, Dot Dash brought PDN into the social sphere and has grown a loyal following on the network’s Facebook, Twitter, Instagram and LinkedIn pages. Dot Dash also leveraged Google Ads and social ad campaigns to promote the PDN’s events, which have seen a steady increase in attendance year-on-year. The conference has continued to grow in registrations and sponsorship revenue since PDN employed the services of Dot Dash Events. The Dot Dash team have also placed significant focus on boosting subscriptions to the PDN, taking a holistic approach to attracting members and attendees not just to the annual conference, but the whole calendar of PDN events.  

We look forward to taking the PDN to new and innovative places in 2020 and beyond! 

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